Branding is a task that’s found at the top of every new business owner’s ‘to-do list’. A well-crafted name/brand is one of the most important tools in the marketing toolkit. It’s usually the case that protecting your brand is found much further down your ‘to-do’ list, or not on the list at all. Read More
As a supplier of goods and services your Terms and Conditions (T&Cs) govern your relationship with your customer. Absent a clear set of T&Cs, if something goes wrong, you’re reliant on arguments of ‘he said, she said’ to prove your position. By putting in place clear terms and conditions you will achieve certainty as to your customers’ expectations. In addition, if you’re supplying on credit (i.e. allowing time to pay), then your terms and conditions will assert your right to be paid on time. Read More
Drop names like Putin and al-Assad in the same sentence and you’re sure to get a reaction regardless of the subject matter. This week we’ve seen Iceland’s Prime Minister resign and the Australian Taxation Office is reportedly investigating 800 high net-worth individuals as a result of the leaked ‘Panama Papers’. In their simplest form, the ‘Panama Papers’ are client files from a law firm who set-up business/wealth structures for wealthy and high profile clients. Read More
Treat your talent pool so well that your business can run without you on a day-to-day basis!
Key Person Dependency (KPD) is the notion of a business being reliant upon few key people. Commonly entrepreneurs and founders of successful businesses have had to do a huge amount of heavy lifting themselves to get the business off the ground…hats off to them for doing that! The problem is that those same successful people have trouble letting go of the control panel, resulting in KPD. Read More
Like Uber and other disruptive start-ups, we have commenced business with a view to re-shaping the way legal services are provided to clients.
I read an article late last year that the biggest mistake businesses can make is to call themselves the ‘Uber’ of their industry, but I disagree at least in so far as the comparison should be made. Read More